Today is super bowl Sunday! And as a tradition, my family and I got together and watched the big game. We are typically NOT football people, or even TV sports people at all... But once a year for the super bowl, and every 2 years for the olympics we become a little crazed. This year we were rooting for the Saints, the underdogs! They had never even made it to the super bowl before- and on they won (despite an unpromising first quarter).
Regardless of the fact that it was an amazing game (31-17 people, come on!) the reason that I am writing an article today on the game is because as I was watching the game and its stereotypically mildly humorous commercials I came across this one by Audi: Green Police Superbowl Ad.
Even though it was only one add, I thought that it was definitely a step in the right direction as far as green advertising goes. The add was quite funny, depicting a man on a scooter labeled 'green police', driving around the city and giving people citations for their various eco-crimes; at one point even stopping a police officer for using a styrofoam cup. I thought the way that Audi portrayed greenness, in a humorous yet positive light, was very refreshing, not to mention the fact that they are selling low a emission vehicle.
Honestly, outside of the Disney Channel, there really aren't very many green ads out there. And for such a successful green commercial to be aired on national television, during one of the most watched sporting events in this country, was huge. I can only hope that next year there will be even more green ads- and that maybe next time someone picks up a styrofoam cup they will think twice. Thats all for today.
- Amber
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